Giorgia Boldrini, cultural and creative industries expert, has designed and coordinated since 2010 the 'Incredibol!' project, an innovative and integrated support scheme for the creative sector in Emilia-Romagna Region, lead by the City of Bologna, Italy. Her main research interests are creating links between traditional knowledge, cultural heritage, cultural activities and creative industries through an integrated and cross-sectoral approach. She has been involved as expert and speaker in many international projects and initiatives.